  BoblbeeFor years, Jonas Blanking has left his car at home in favor of his bike or a pair of roller skates to get to work. Always equipped with a backpack to accommodate working notes, sketches, a laptop and some gym wear it bothered him, that on the way, soggy books and an occasionally fractured laptop casing were the result of forgetting what he carried.
An industrial designer by profession and with gathered experience in the automotive and sports industry, Jonas Blanking started to look around for a solution to improve his daily urban jaunts. One might think the obvious solution would be to buy a better backpack. But not so for Jonas Blanking! He began to look within the air cargo industry, which handles more small size shipping than any other industry in the world; an environment in which containers are tested to the extreme. He soon concluded that weight, handling and choice of material were an essential key to the development of a new backpack.
The Monocoque Hardshell gave way to a total "re-thinking" of strapping gear to your backpack. For the first time a permanent external frame to build upon existed, making it possible to exactly position the fastening devices both on the inside and on the outside of the pack.
The Monocoque Hardshell, The Cargo Internal System and The Cargo External System created a very versatile combination of transporting high tech equipment together with soiled shoes or skates, protecting equipment, gear, backpack and the carrier. At the end of the twentieth century, our urban gear needs to reflect the rapidly changing environment and behavior of modern society.
The first BOBLBEE Monocoque Hardshell backpack was produced in April 1998.
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